Fractional CMO for Canadian startups

Yes. While we don’t file claims, we provide experiment logs, cost breakdowns and code snippets your finance team can attach to SR&ED or IRAP submissions, turning eligible marketing R&D into tax credits or reimbursements.

Minimum: GA4 or Mixpanel (or other product analytics tool), a CRM & Marketing Automation platform (HubSpot, Active Campaign, Klaviyo or other), and admin rights to your ad accounts. If attribution or lifecycle tools are missing, we’ll recommend lean, founder-friendly options—subscriptions and admin rights stay in your name.

We’re Toronto-based and can work in-office anywhere in the GTA one day a week. For founders outside the region, we schedule monthly or quarterly onsite, full-day workshops. Travel costs are billed at cost, and time spent on flights or commutes is not billed.

Yes, we’re flexible on pricing. We offer three tiers (Per Hour, Per Month, Per Quarter). You can scale up or down or pause the engagement with 30 days’ notice. No long-term lock-ins or mark-ups on media spend; any media spend is billed directly to the startup’s credit card.

A Fractional CMO is a senior marketing leader you “plug in” for a set number of hours, days or months instead of the investment and risk of hiring full-time. You get C-level strategy, channel oversight and team coaching—just at a fraction of the salary, equity and overhead. It’s ideal for startups that need immediate and seasoned growth direction but aren’t yet ready to shoulder the $200 k–$300 k-plus salary and time commitment of a full-time executive.

Most startups can see a 5-10 % CAC drop in the first 30-60 days from quick-win channel optimizations. Sustainable ARR lift typically appears between month 3-5 after funnel and messaging experiments mature.

We wish we could! The reality is that despite the best efforts of founders and all parties involved, only 20%-30% of startups make it past the first year of operation. The first step in our involvement is to do a product-market fit diagnosis to detect any structural blockers to growth. Once we identify blockers, we present a few courses of action for consideration and execution. If we detect that market conditions aren’t favorable for your startup or product to succeed, pivoting or scaling down operations may be the only alternative.

Most of our mandates are B2B/B2C-SaaS but we have helped DTC or marketplace startups in the past. The process—data audit → hypothesis → rapid experiments—works for both, but channel mix and payback models differ.